Friendsgiving? More like #trendsgiving

1 month ago

Across America, people celebrate next week’s day of thanks with their own unique traditions, and many come to Search for help to pull off Turkey Day like a pro. (In fact, you can simply search “Thanksgiving” and find video tips from expert chefs on how to master mashed potatoes or ideas to elevate a pumpkin pie!)

But there’s a cornucopia of searches you can do, and we took a look at some of the top and trending ideas that people are gobbling up to hone their side dish skills and perfect their pie game.

Pardon me, but how do you plan to prep your turkey?

There are many ways to toast a turkey, but here are the preferred cooking methods across the U.S. this year. While the Eastern Seaboard and some of the Southwest is fond of frying, smoked birds are booming in nearly half the country. Hawaii joins New England in sticking to the classic roasted turkey.

Top turkey cooking methods in each state

Party fowl

As people gear up for one of the year’s biggest get-togethers for family and friends, questions arise about how to make sure that their fowl doesn’t flop and, this year, how to ensure that the bird they select is safe to eat. Here are some top turkey searches trending right now:

Let’s dish on sides

For many, Thanksgiving meals are more about the sweet and salty sides and the gravy train that goes along with them. But making a dinner that satisfies the dietary needs of all of your guests can be a challenge—and many of you are coming to search for ideas to tailor your menus accordingly. Here are a few insights around these diet-specific dish trends:

  • “Keto Thanksgiving” searches are hitting an all time high in 2018, with “keto Thanksgiving sides” up 70% YoY.

  • Vegan Thanksgiving” has the highest interest among diet-specific searches, more than double the search interest of “keto Thanksgiving” and “vegetarian Thanksgiving” searches.

  • “Gluten free Thanksgiving” is also on the rise, with searches for “gluten free thanksgiving sides” (+300% YoY), desserts (+100% YoY) and stuffing (+90% YoY) all trending up since last year.

Pie, in charts

Everyone has their own festive favorite when it comes to Thanksgiving Day dessert. Here’s a slice of the top pies people are searching for:


Many of these pie preferences can be regional, too. Here are the places where the top pies are poppin’ on Search.

No matter how you celebrate and give thanks, you can find all the ideas you need on Search, get to your friends and family quickly and safely with help from Google Maps, and get to gobbling up that grub.

May we GIF you a suggestion? Emojis and more on Gboard

1 month ago

We communicate in pictures more than ever before. Emoji, stickers, or GIFs often get your point across better than just words. Can you imagine celebrating a birthday without the cake emoji, or *life* without the Carlton GIF? Conversations would be so much more boring—and more misunderstood—without them.


For those of us who just can’t even without the perfect GIF ( … or emoji, or sticker), never fear, Gboard is here! On Gboard, you can search for stickers, emoji and GIFs, all at once. It also has a sticker store, regularly updated with stickers for people all over the world.


But with thousands of emoji and stickers, and an endless number of GIFs, it can sometimes take awhile to find the perfect way to say “I love you,” “hooray,” or anything else you’re trying to communicate.


Starting today for all Android users, Gboard will use AI to suggest GIFs, emoji and stickers to you related to your conversation. This makes it faster and easier to share your #feelings and your glowing personality with whoever you’re chatting with. Keep your eyes peeled for the “GIF” icon to appear in the top left corner of Gboard. Tap it, and you’ll see a selection of GIFs, emoji and stickers that Gboard thinks you might want to share.

So if you’re typing “Awesome!” Gboard will suggest this sticker:

Or if you type “I’m sleepy”, you’ll get this emoji:

To make sure these suggestions are private to you and take place as fast as possible, this feature is processed entirely on your device. You can read more about the benefits of on-device AI here.


This feature is initially available globally in English only. Over time, we’ll expand Gboard suggestions to more languages, and more types of content to help you do and say more right from your conversation. In the meantime, we’ll leave you with this:

DaedTech Digest: The Long Road Home

1 month 1 week ago

In late September, I started a little digest series with this post about packing for a slow travel stint.  From there, we got settled, hiked, battled US border patrol, rolled with the punches, and packed to go.  So I should probably book-end things with our glorious return home. What’s a Return from Slow Travel Like? So […]

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Erik Dietrich

Protecting what we love about the internet: our efforts to stop online piracy

1 month 1 week ago

The internet has enabled people worldwide to connect, create and distribute new works of art like never before. A key part of preserving this creative economy is ensuring creators and artists have a way to share and make money from their content—and preventing the flow of money to those who seek to pirate that content. Today, we're releasing our latest update on those efforts..

Our 2018 "How Google Fights Piracy" report explains the programs, policies, and technology we put in place to combat piracy online and ensure continued opportunities for creators around the world.

We invest significantly in the technology, tools and resources that prevent copyright infringement on our platforms. We also work with others across the industry on efforts to combat piracy. These efforts appear to be having an effect: around the world, online piracy has been decreasing, while spending on legitimate content is rising across content categories.

Here are a few of our findings from this year's Piracy report:

  • $3 billion+:The amount YouTube has paid to rights holders who have monetized use of their content in other videos through Content ID, our industry-leading rights management tool.
  • $100 million+: The amount we’ve invested in building Content ID, including staffing and computing resources.
  • $1.8 billion+:The amount YouTube paid to the music industry from October 2017 to September 2018 in advertising revenue alone
  • 3 billion+:The number of URLs that were removed from Search for infringing copyright since launching a submission tool for copyright owners and their agents.
  • 10 million+:The number of ads that were disapproved by Google in 2017 that were suspected of copyright infringement or that linked to infringing sites.

As we continue our work in the years ahead, five principles guide our substantial investments in fighting piracy:

Create more and better legitimate alternatives: Piracy often arises when it's difficult for consumers to access legitimate content. By developing products that make it easy for users to access legitimate content, like Google Play Music and YouTube, Google helps drive revenue for creative industries and give consumers choice.

Follow the money: As the vast majority of sites dedicated to online piracy are doing so to make money, one way to combat them is to cut off their supply. We prevent actors that engage in copyright infringement from using our ads and monetization systems and we enforce these policies rigorously.

Be efficient, effective, and scalable: We strive to implement anti-piracy solutions that work at scale. For example, as early as 2010, we began making substantial investments in streamlining the copyright removal process for search results. As a result, these improved procedures allow us to process copyright removal requests for search results at the rate of millions per week.

Guard against abuse: Some actors will make false copyright infringement claims in order to have content they don't want online taken down. We’re committed to detecting and rejecting bogus infringement allegations, such as removals for political or competitive reasons.

Provide transparency: We’re committed to providing transparency. In our Transparency Report, we disclose the number of requests we receive from copyright owners and governments to remove information from our services.

Today, our services are generating more revenue for creators and rights holders, connecting more people with the content they love, and doing more to fight back against online piracy than ever before. We’re proud of the progress this report represents. Through continued innovation and partnership, we’re committed to curtailing infringement by bad actors while empowering the creative communities who make many of the things we love about the internet today.

Election Day with Search

1 month 1 week ago

Today is Election Day—less commonly known as the first Tuesday after the first Monday of November—and people all across the country are heading to the polls to cast their votes. With many candidates, measures, and propositions on your ballot, Google tools are here to help you navigate the process, understand your choices, and view the results of races across the country.


Navigating the process

Whether you're registering to vote for the first time, voting absentee, or seeking directions to your local polling place, we can help you find the information you need to make your voice heard in this election. When you search for “how do I register to vote” or “how do I vote,” a box will appear on the results page with authoritative and easy-to-understand information about the deadlines, requirements, eligibility, and logistics of casting a ballot where you live. And if you aren't sure where to vote, a query for “where do I vote” will guide you to the right place.

Understanding the choices

To help you make knowledgeable decisions about your ballot, we’re making information about candidates and ballot measures readily available. If you search for any federal or gubernatorial candidate, a panel of information will appear on the results page. This will include candidate-authored statements about platforms and legislative priorities for all campaigns that have chosen to post them. Likewise, a query for any statewide ballot measure will render a panel of information and the full text for that initiative.

Viewing the outcomes

Once the polls have closed and the votes are being counted, you can come to Search to find minute-to-minute updates as the results begin to come in. A search for “Senate results” or “House results” on Election Day will give you a box with a real-time summary of each chamber, while searching for any congressional or gubernatorial contest will give you results for those specific races.

At Google, our mission is to make the world's information accessible and useful, and we hope these features help you participate in this election. So if you haven't already, go get your "I voted" sticker, and come back to Google when the results come in.


You Should Change the Reason People Pay You

1 month 1 week ago

Quick — what’s the reason people pay you?  Don’t ponder.  Just freeze the first thing that comes into your mind. It’s probably something like this, especially if you’re a salaried programmer. I have a valuable skill that’s in high demand: programming. On a surface level, I can’t really argue with that.  Recruiters pester you constantly, […]

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Erik Dietrich

Halloween 2018: Crab claws!

1 month 2 weeks ago
Do you need something to cheer you up? You got it: I should explain this costume a little bit. At the US Digital Service, we do a thing called “crab claws.” Crab claws is like visual applause–you pinch your fingers up and down to say “great job” or “congratulations” or “way to go.” We do […]
Matt Cutts

DaedTech Digest: Up and Leaving

1 month 2 weeks ago

For the last few weeks, I’ve paused with my normal Q&A about slow travel, in favor of writing about actual adventures.  I’ll do that one last time here today.  I’m sitting in Michigan right now, fresh off of a month in Vermont.  But we only just got in this evening, having left Wednesday morning. And […]

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Erik Dietrich

Are There Actually Companies out There That Write Good Code?

1 month 2 weeks ago

Let’s do a reader question post today.  It’s been a while, huh?  I’m now answering different questions in different forums, so it can be hard to keep track of.  But this one fits squarely in the realm of the DaedTech blog.  So let’s do it. This particular reader question is quite detailed, so I’m just […]

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Erik Dietrich

Green hair, don’t care: create emoji that look exactly like you on Gboard

1 month 2 weeks ago

There might be thousands of emoji, but for a lot of people, it’s hard to find one that looks and feels like *you*. Today, we’re introducing emoji style Mini stickers for Gboard, designed for those who may have stared into the eyes of emoji and not seen yourself staring back. These sticker versions of the emoji you use every day are customizable so you can make them look just like you. Have a beard and long gray curly hair? No problem. Nose piercing and baseball cap? We gotcha.

Three Mini flavors: Bold, Sweet, and Emoji

Minis use a combination of machine learning and artistry to create illustrated stickers based on your selfie. Mini stickers also come in two other styles: “bold,” for when you might be feeling a little extra, and “sweet,” for when you want a softer touch.

After you take a selfie, emoji Minis use Google’s machine learning algorithms, known as neural networks, to suggest a skin tone, hair style and accessories that you can fine tune. Then, you choose a color for your hair, facial hair or different types of head coverings and eyewear. Add freckles or wrinkles—a little or a lot—if you'd like. Design your Minis so they resemble what you look like in your eyes—or in your mind. 🤗

Customizable emoji Minis

With Mini emojis, redheads (and other hair types) won’t just get a single redheaded emoji, but instead a selection of redheaded options, including redheaded zombies 🧟, redheaded mages 🧙 and redheaded shruggies 🤷.


Start stickerising with your new, more YOU emojis! Emoji Minis start rolling out today in all Gboard languages and countries, on both iOS and Android.

Celebrate Halloween with Ghoul-gle

1 month 2 weeks ago

You know what they say: if you’ve got it, haunt it. Halloween is almost here and we want to make sure you’ve got what you need to celebrate with some help from Maps, Search and the Assistant.

Spookiest Spots

If you’re in the mood for a ghostly encounter, we’ve got you covered. Using historical Google Maps data, we’ve ranked 20 U.S. cities by their spook factor so you know exactly where to get your fill of restless spirits, haunted places, and inexplicable occurrences. Tap each link to see a list of some of the spookiest locations in your city, and check out the Street View imagery below to see what makes some of these places so spooktacular—if you dare 😱.

  1. New York

  2. Los Angeles

  3. Chicago

  4. Dallas

  5. Houston

  6. Washington D.C.

  7. San Francisco

  8. Atlanta

  9. Philadelphia

  10. Boston

  11. Seattle

  12. Phoenix

  13. Denver

  14. Orlando

  15. Minneapolis/St. Paul

  16. Detroit

  17. Portland

  18. Charlotte

  19. Sacramento

  20. Cleveland


Last-minute tips to get festive with your Google Assistant

Forget to pick up candy for trick-or-treaters? Still haven’t had a chance to get pumpkins to carve? Out of creative ideas on what to wear?


Whether you’re seeking last-minute costume inspiration, creepy sounds for your spooky soiree or monster facts to stump your friends and family, your Google Assistant is here to help just in the nick of time!  


Start by saying “Hey Google …”

  • “What should I be for Halloween?” (Take a guided quiz and let the Assistant help you pick out the perfect, unexpected costume.)

  • “Get directions to the nearest pumpkin patch.”

  • “Add Halloween candy to my shopping list.”

  • “Trick or treat.” (Enjoy a spooky experience with sound effects and guest appearances from famous monsters.)

  • “Share facts about monsters.” (Spoiler alert: did you know that people accused of witchcraft also found themselves accused of being werewolves?)

  • “What does a werewolf sound like?”

  • “What does a ghost sound like?”

  • “Share facts about monsters?”


Pretty up some pumpkins

You might be carving out some time over the next day to create a gourd-eous masterpiece for your mantle or front porch. Here are some of the top pumpkin carving searches on Google Images to give you some ideas and how-to’s for a contemporary take on this classic Halloween decor:

A massive Doodle duel

Get your game on with our first-ever multiplayer, interactive Google Doodle. Host a session of “The Great Ghoul Duel” with up to seven friends and family via a custom invitation link or put your ghostly gaming powers to the test by competing with randomized players around the globe. Your goal is to collect as many spirit flames for your team as possible and bring them to home base before time expires. But BEWARE!, opposing teams can swipe your flames—and as a team collects more flames, their powers get stronger, including speed boosts, night vision and much more. Best of luck against your frightening foes!


DaedTech Digest: Fear and Loathing at the Ben & Jerry’s Factory

1 month 3 weeks ago

We’ve had a good run in Northern Vermont (and a little in Canada), but we’re going to be wrapping up soon and heading back to Michigan.  (Well, actually, to Chicago-land, but that’s a different and sort of boring story.)  So we’re trying to sneak in all of the site-seeing while we can. This led us, […]

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Erik Dietrich