Romance Report: A look at love in 2019

1 week 1 day ago

Hearts beating with worry over a potential conversation hearts shortage, people have been on the hunt for a candy-free way to express their affection this Valentine’s Day. Looks like we’re in the clear, but  many people still turned to Google for ideas, advice, emojis and more.

To celebrate all the ways that people around the world show their love (as artists have done for ages), we’re sharing our Romance Report to give you a global glimpse at how people look to say “Be Mine” in their own special way.

“What is love?”

Well, first of all, it’s one of the top questions people ask about love, according to Google Trends. But as Valentine’s Day nears, we dug into one of the other most popular questions about love since February 14 last year: “What are the 5 love languages?”

Gary Chapman’s 1995 book has caught people’s attention as they look to understand the ways in which they and their partners prefer to express love, and search interest in “love languages” is at an all time high. With that in mind, here are some of the top questions and insights about the love languages.

Let’s start with some quality time on our most searched love language (and searches are on the rise, to boot). These are the top questions related to both quality time with your S.O. since the last V-Day:

  1. How to spend quality time with your partner?

  2. How to set boundaries with your significant other for quality time?

  3. How to have more quality time with your partner?

  4. What does spending quality time with your other significant mean?

  5. What to do when your partner is touch and you are quality time?

If there’s one thing we can learn from Google Trends, it’s that words of affirmation can be hard, and people often look for advice on how to express their feelings. Here are the top searched “how to say” relationship questions:

  1. How to say sorry to your partner?

  2. How to say happy birthday to an ex?

  3. How to say happy birthday to a loved one?

  4. How to say something difficult to spouse?

  5. How to say love you to your partner?

The chocolate company in Hershey, PA isn’t the only one concerned with hugs and kisses. These expressions of physical touch (our next love language!) are on people’s minds and in their searches. “Kiss” is more searched than “hug” in every country, and on average, “kiss” is 7 times more searched than “hug” worldwide. So what are they searching for? Here are the sweet and simple questions many people ask:

Top “kiss” questions worldwide, since last Valentine’s Day:

  1. How to kiss a girl?

  2. How to kiss a guy?

  3. How to kiss someone?

  4. How to kiss a boy?

  5. How to kiss well?

Top “hug” questions worldwide, since last Valentine’s Day:

  1. How to cuddle?

  2. How to hug a girl?

  3. How to hug?

  4. What is cuddling?

  5. How to hug a guy?

With all the “gift for” searches around Valentine’s Day (the second busiest week for these searches apart from Christmas week), you’d think everyone’s love language is receiving gifts. If your partner is one of the many who appreciate a heartfelt token of admiration, or if you’ve got kids who are all about collecting Valentine’s cards, perhaps DIY is the way to go.

These are the top searched queries related to do-it-yourself and Valentines' Day in the past 12 months, worldwide:

  1. DIY valentine gifts for him

  2. DIY valentines cards

  3. DIY valentine decorations

  4. DIY valentine box

  5. DIY valentine gifts for her

At long last, we’ve reached our final (and apparently most enigmatic) love language: acts of service. Whether for him or her, near or far, these are the top searches from people looking to do a special something for their significant other:

  1. Acts of service love language ideas for her

  2. Acts of service love language ideas for him

  3. What are acts of service?

  4. Examples of acts of service

  5. Acts of service love language long distance

¡Te amo!

Saying “I love you” shouldn’t be bound by your preferred love language, or what language you speak. Every year, Google Translate sees translations spike on February 14, nearly doubling for those three simple words.  

Translations from English to Spanish top the “I love you” list. Here are the top 10 languages into which people translate that phrase:

  1. Spanish

  2. Portuguese

  3. Korean

  4. French

  5. Arabic

  6. Russian

  7. Japanese

  8. German

  9. Indonesian

  10. Simplified Chinese

Call the love doctor

When in doubt, the Google Assistant is there to help you out with translations, animal inspo and even a serenade or two.

  • To take a hint from our furry friends and learn how creatures across the animal kingdom show their affection, just say “Hey Google, tell me a fact about love.” Spoiler alert: did you know that a male penguin proposes to a female penguin by throwing the nicest rock he can find by her feet? If she picks it up, they’re engaged!

  • For some extra words of affirmation, “Hey Google, serenade me” is guaranteed to land you a love song.

  • Tell your Assistant, “Hey Google, Happy Valentine’s Day,” to learn how to say “I love you” in 8 different languages, including Korean, Mandarin, Hindi, French, Spanish, Danish, Gujarat,  and Indonesian.

  • Curious to uncover which “dynamic duo” you and your Assistant are? Just ask “Hey Google, do you love me?” and take a brief quiz to see just what kind of special bond you have with your Assistant. How sweet.

A 😍 is worth a thousand words

There’s nothing better than an emoji when words alone just aren’t enough. Whether it’s 😘,🍫, or 💘, Gboard helps you find and share the perfect emoji (or sticker, or GIF) all year long. Here are a few insights about romance and emoji from around the world:

  • We love to love: the heart-eyes emoji 😍 is the #4 most popular emoji worldwide, followed by the heart ❤️ at #5

  • It takes two: sometimes one emoji doesn’t cut it, so you gotta double up. And when we do, we’re usually feeling a bit mushy. Half of the most popular (non-repeating) emoji duos are about L-O-V-E:

    • 😍😘

    • 😘❤️

    • 😍❤️

    • ☀️😘

  • Some languages love *love* more than others: the heart ❤️ is the most-used emoji for people who type in French, Portuguese and Dutch

  • An emoji by any other word: Hindi speakers use the rose 🌹 more than any other emoji

  • Living up to the country’s romantic reputation, Italian speakers use the kiss 💋 more than any other emoji. Bacio!

Anyway, I’m off to celebrate Singles Awareness Day.

Supporting the military community for whatever’s next

2 weeks 1 day ago

In August 2018, Google made a commitment to veterans, military spouses, and service members transitioning to civilian careers. At that time, we announced a job search experience that uses military occupational specialty codes to connect service members and veterans with open jobs that call for skills developed during their time in service.

In the months since, we’ve continued our work to make it even more useful for those who are searching for civilian jobs and the amazing people who support and guide them. People like Kristen Rheinlander, who works as the Transition Site Manager of the USO Pathfinder Program at Fort Hood, Texas. A self-described Army brat whose father served in the military for 25 years, Kristen came to the USO as a volunteer 4 years ago. Today, she heads up a team that works with service members and their families as they prepare for a new challenge: figuring out what comes next.

Every new challenge has a first step, and for Kristen, it starts with helping people see the connections between the skills they developed in the military and civilian jobs. By introducing her clients to the Google Search tool early in the process, she’s able to show them the types of occupations that align with their expertise, whether demand for a field is projected to grow, and active job listings in a given geographic area. It’s a confidence booster, she says—the search tool is a translator that “puts words to the unknown,” providing greater clarity for clients unsure of which roles, companies, and industries align with what they’re looking to do next. After finding a lead through the Google Search tool, Kristen works with her clients to begin crafting resumes that highlight their military experiences in language civilian employers use and understand.

Showing how military occupational specialty codes can connect service members and veterans with open jobs using Google Search.

Helping people find connections between skills developed in the military and civilian jobs is just one of the many ways we’re working to create useful tools and programs for transitioning service members, veterans, and military families—a community that’s sacrificed so much in service to our country. For the over 2.5 million veterans who’ve decided that their next step is owning their own business, we’ve created a “Veteran-Led” attribute for their Google My Business profiles. With this badge, veteran-led businesses stand out across Google Search and Maps. And for transitioning service members and military spouses who are interested in the growing field of IT support, we’ve made it easier for them to earn Google’s IT Support Professional Certificate through a $2.5 million grant to the USO.

Visit Grow with Google to learn more about job search and our other tools and programs for veterans.

Through these resources, we’re working to help service members, veterans, and their families prepare #ForWhateversNext.

Touchdown! Score with Search and the Assistant for Sunday’s Big Game

2 weeks 1 day ago

As the Patriots and Rams head to Atlanta for Sunday’s big spectacle, you can turn to Search and the Google Assistant to stay-in-the-know and get some help prepping to watch the game. We’re taking a look at real-time Google Trends data to see the top questions and topics people are searching for and scoring some pro tips from the Assistant before kick-off.


State-by-State Showdown

We can’t say whether it’s fandom driving the searches, but this year’s AFC champs are dominating search interest in most states in the U.S.

US: Search interest state-by-state, past week, as of January 30

Focus on the Field

If you’re gearing up for another G.O.A.T. debate, you can keep an eye on which players are capturing football fans’ attention. (Hint: looks like Brady is collecting searches like he is rings.)


US: Top searched Super Bowl players, past week, as of January 30

And the players won’t be the only things turning heads this Sunday. The much-anticipated halftime show also has people searching for this year’s performers Maroon 5, Travis Scott and Big Boi.

US: Top searched halftime performers, past week, as of January 30

Game Day Grub

Regardless of your football or musical preferences, snacks are something that everyone can get excited about. For inspiration on what to make, look no further than the most uniquely-searched Super Bowl recipes by state this year.

To stay up-to-date on other trends that are topping the charts this weekend, follow along on our Google Trends page.


Call an Audible

Everyone has their own game plan for Sunday, and the Assistant has simple ways to help you get in the game—even if football isn’t typically your thing.

  • Whether you’re a seasoned fan or new to the game, say “Hey Google, help me talk like a football fan” and the Assistant will help you speak like a pro. Insider tip: If the team you’re rooting for is on defense, just say “Put more pressure on the quarterback!”

  • This year, the Assistant will even share its prediction for how the game might play out. Simply ask, “Hey Google, who’s going to win the big game?” Hint: the Assistant can’t help but root for the underdog.

  • When it comes time to celebrate your team scoring, don’t forget to bring the Assistant along for the fun. Say it with me, now: “Hey Google, touchdown!”

No matter who you’re rooting for this year, Search and the Assistant are here to help you get game day ready.

Expanding knowledge access with the Wikimedia Foundation

3 weeks 2 days ago

For 18 years, Wikipedia has been the internet’s encyclopedia, contributing to the vast knowledge available on the open web, and the Wikimedia Foundation has long shared in our mission of making information accessible to people around the world.


Our organizations have partnered throughout the years on initiatives that further our joint goals around knowledge access, including making information available through Google Search. Many individual Googlers also show their support for Wikimedia, through donations and from active participation in the community. We look forward to continuing our close partnership with new initiatives and commitments to achieving our shared goals.


As the next billion people come online, it’s critical that the content on the web reflect the diversity of its users. Currently, the web is lacking content in many local languages and thus restricts the information that people can access. By collaborating on programs to increase the availability of local language content and providing technology tools for Wikipedia editors, we aim to bridge this gap and empower local editors to serve their communities with relevant content in their native languages.


Creating new articles from scratch can be time and resource intensive for volunteer editors, and translation tools can be useful to help generate local language content. To make it easier for editors to create this native language content, we’re providing access to the Google Translate API through Wikipedia’s content translation tool at no cost. We’re also working with Wikimedia and their editor community to expand our Project Tiger initiative (now collectively referred to as GLOW - Growing Local Language Content on Wikipedia), which we piloted last year as a competition between 12 language communities in India to create more native language content. We will expand these programs with Wikimedia affiliates and volunteers to provide editors with resources and insights to drive the creation of new Wikipedia articles across 10 languages in India, Indonesia, Mexico, Nigeria and the Middle East and North Africa region.


Bringing local language information online comes with new challenges in maintaining Wikipedia’s content and citation standards. Google Cloud Custom Search API helps editors ensure contributions are appropriately cited from sources. Our Cloud Vision API enables editors to digitize public domain books in Indic languages to include more diverse, reputable sources for citations. Both of these tools will be provided to Wikimedia at no cost.


While efforts to empower editors will help them continue to add more information and knowledge to the web, we also aim to support the long-term health of the Wikimedia projects so they are  available for generations to come. To that end, Google.org is donating $2 million to the Wikimedia Endowment, the first of Google’s contributions to its fund for long term sustainability. This brings our total support to more than $7.5 million, which includes an additional $1.1 million to the Wikimedia Foundation annual fund during a special campaign last year where Google employees helped decide where to direct Google's donation dollars.


With this continued partnership, we look forward to the strides we can make in bringing more of the world’s information online and making knowledge accessible to all.


Pick up where you left off on Search

1 month ago

While we’ve probably all turned to Google to settle a bet, often we need more than just a quick answer.


You might be looking for information to help you complete a longer-running task, whether it’s meal planning for a new food regimen, researching new stretching routines for post-gym recovery or picking up a new hobby. You might come back to Search to find information on the same topic, hoping to retrace your steps or discover new, related ideas.


To help you with these ongoing search journeys, we’re launching new activity cards to help you pick up where you left off. If you’re logged into your Google account and search for topics and hobbies like cooking, interior design, fashion, skincare and beauty, fitness, photography and more, you may find an activity card at the top of the results page that provides easy ways to continue your exploration.

You’ll find links to pages you’ve visited in the past along with searches you’ve done. From there, you can easily click back to that recipe that you tried and loved, or re-issue a search to discover new facets of that topic.


If you want to mark a page to read or reference later, just touch and hold the link to quickly add items on your activity card to a collection. You can access  your collections by tapping the menu on the top left of the Search page (on mobile web), or through the bottom bar of the Google app.

You can control what appears in your activity card by pressing to delete an item or turn off cards by tapping the 3-dot icon. For more options to customize your Search experience, you can access your full history and settings right in Search.


Activity cards will roll out today on mobile web and the Google app in English in the U.S. As you’re looking to build new habits or pick up new tasks in the new year--whether sticking to an exercise regimen, sprucing up your winter wardrobe, or collecting new ideas for your home--we hope this new feature helps you along your way and makes your search history more accessible and useful.

Test your knowledge of the year’s top trends with Game of the Year

1 month 4 weeks ago

Is Wakanda real? What’s up with that racoon on the skyscraper? Is it Laurel, or is it Yanny? And who exactly is Kiki?

Take a stroll through Google Search trends and you’ll discover a lot of fun stuff about the year, from royal weddings and major news events to unexpected memes and breakthrough stars. And while the headlines of 2018 will look pretty familiar, what trended the most on Search can be quite surprising. How well do you know what the world searched for this year?

Game of the Year preview

Meet Game of the Year. Part of Year in Search 2018—our annual roundup of top trends of the past 12 months—Game of the Year is the first game based on Google Search trends that puts your knowledge of 2018 to the test in an interactive way.

The game is simple: Each player must answer a series of questions about this year’s trending searches, collecting points along the way. The questions get harder as you progress through the game. A special bonus round increases the difficulty even more. Players can also challenge their friends to test their own Google Search trendiness. 

The game’s host was built using Google Cloud and WaveNet, Google’s text-to-speech technology powered by machine learning. Players can adjust the pitch and speed of the game host’s voice, and if a player enters their name at the start, the audio updates on the fly, providing encouragement to players as they progress through the game.

Want to test your own Google Search trendiness? You might even find the answer to the burning question on everyone’s mind: which famous Justin won the Search battle— Bieber, Timberlake, or Trudeau? Play Game of the Year to find out.

Say مرحبا, msawa, mihofnima or hello! to 500 languages on Gboard

1 month 4 weeks ago

Our goal with Gboard is to help you communicate in a way that’s comfortable and natural, regardless of the language you speak. While the ten most common languages cover about half of the world's population, many more thousands of languages are spoken by the other half. As the Next Billion Users come online, technology needs to support their languages so they can get the most out of using the internet. Today, Gboard offers more than 500 language varieties on Android, bringing a smart, AI-driven typing experience to many more people around the world. This means that more than 90% of the world can now type in their first language with Gboard, with keyboard layouts tailored to each language and typing smarts like autocorrect and predictive text.


In December 2016, Gboard first launched on Android with about 100 language varieties. Over the last few months, more than one hundred new languages have been added to Gboard, such as Nigerian Pidgin (~30 million speakers), Rangpuri (~15 million speakers), Balinese (~3 million speakers), Pontic Greek (~800,000 speakers) and many more.


A quick look at the layouts below shows the sheer diversity of input methods used across the world every day:

Gboard currently supports more than 40 writing systems across the world, ranging from alphabets used across many languages, like Roman and Cyrillic, to scripts that are used for only one language, like Ol Chiki (used for Santali).

Building technology that works across languages is important: without a keyboard tailored to your language, simple things like messaging friends or family can be a challenge. Often, keyboard apps don’t support the characters and scripts used for languages with a smaller speaking population. As an example, the Nigerian language "Ásụ̀sụ̀ Ị̀gbò" is impossible to type on an English keyboard. Plus, wouldn't it be frustrating to see nearly every word you type incorrectly autocorrected into another language?


Many of Gboard’s newly added languages are traditionally not widely written, such as in newspapers or books, so they’re rarely found online. But as we spend more time on our phones on messaging apps and social media, people are now typing in these languages more than ever. The ability to easily type in these languages lets people communicate with others in the language they would normally speak face-to-face as well.


How we add new languages to Gboard

In addition to designing a new keyboard layout, every time a new language is added to Gboard we create a new machine learning language model. This model trains Gboard to know when and how to autocorrect your typing, or to predict your next word. For languages like English, which has only about 30 characters and large amounts of written materials widely available, this is easy. For many of the world's languages, though, this process is much harder.


In order to train our machine learning language models, we need a text corpus (which is a database of lots of available texts written in a particular language). Often, finding text data in these languages can be challenging. When we can’t find data online, we’ll share a list of writing prompts with native speakers, so we can create new text corpora from scratch. (You can read more about our crawling efforts for these languages in one of our recent research papers.)


Next, we focus on the layout design. Layout design for a new language on Gboard requires careful investigation and research to fit in all the characters in a way that makes sense to native speakers. If there isn’t a lot of information for the language available online, we'll analyze text corpora to figure out which characters to include and to determine how frequently they’re used.


Depending on the language, we may tailor aspects of the layout, like the set of digits—for example, while English uses 0123456789, Hindi and other Indian languages written in Devanagari use ०१२३४५६७८९. Once we've built support for a language, we always invite a group of native speakers to test and fill out a survey to understand their typing experience.


To see if your language is already supported in our latest Gboard release in the Play Store, check out the list of supported languages in our help center.

Year in Search: Movies, TV, music and sports we searched for in 2018

2 months ago

Curious which flicks, footballers and masters of falsetto have the fiercest fans? Year in Search might have a clue for you.

You can explore both the global and country-specific trend lists here, but we also wanted to dive deeper into the leagues, genres and styles that captured people’s attention in the world of sports and entertainment in 2018.

MusicOur feet were tapping and our fingers were typing as we searched for these artists, the top trending in each major musical genre this year:

MoviesThese are the big gainers from the big screen, trending the most in 2018:

TVAny of these shows have you glued to the tube? Here are the binge watches that shot up the charts as top trending shows in 2018.

Sports TeamsFrom championship teams to blockbuster trades, these are the franchises that got people searching this year and are top trending within their leagues:

The Year in Search 2018

2 months ago

Every day, people turn to Search to explore the world of information on the web. They come looking for everything from news and helpful how-tos to song lyrics and easy dinner recipes.


As each year closes, Google Trends data reflects not only these everyday queries, but also the moments, people, ideas, and questions that made that trip around the sun so unique. During a year of highs and lows, the Year in Search highlights all the ways people continued to search for “good”—and this year, it was more than ever.

2018 saw a number of major elections around the world—in the U.S. the top searched “how to” question was “how to register to vote.” In a year when we said goodbye to many cultural icons, like Anthony Bourdain and Aretha Franklin, people searched for how they, too, could influence the next generation, asking ”how to be a good role model.” And when first responders rescued a team of soccer players from a cave in Thailand, the world was inspired — searches for “scuba diving lessons near me” increased by 110 percent that week.


We searched for good news of championships, medal counts and royal weddings, and sought out bright spots throughout the year. We also searched for how to be a good citizen, how to be a good friend, and how to be a good dancer. (Perhaps with the help of some Fortnite GIFs.)


Celebrate all the good the world searched for in 2018, and explore the top trending lists this year at Google.com/2018.

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Imagining new ways to learn Morse code’s dots and dashes

2 months 1 week ago

We first met Emmett at Adaptive Design Association, an organization near Google’s NYC office that builds custom adaptations for children with disabilities. Communicating for him is difficult—he uses a clear plastic word board and looks at specific squares to try and get across what he wants to say. We thought we might be able to help.

At the time, we were working on a special Morse Code layout for Gboard. With its simple dot and dash encoding, Morse is a good fit for assistive tech like switch access and sip-and-puff devices. Emmett was hoping to learn Morse as a more robust form of communication, and we wanted to make a small game to help him learn the new alphabet.

Our first attempt was a small connect-the-dots spelling toy that drew Emmett's favorite cartoon character and only took a few days to build. After watching Emmett get set up with his switches and start excitedly conquering pieces of the little Morse toy, we knew we wanted to do more. We partnered with Adaptive Design on a 48 hour hackathon, where independent designers and game developers worked with Emmett and another 4 kids to prototype games that made Morse code fun to learn.

Here's more on how we partnered with Adaptive Design to create the prototype games.

The kids played the role of creative directors, using their imagination to set the vision for their own games. Each game reflected their interests and personalities. Hannah’s passion for music led to a game where you play notes by typing them in Morse. Matthew combined his interest in soccer and spy thrillers to make a game where you shoot soccer balls at targets by typing their corresponding Morse letters. Emmett made a maze you solve writing different letters. Ben, who likes trains, made a game where YouTube videos are shown on a train once the correct letters are typed in Morse Code. And Olivia’s love for talent shows led to a game called “Alphabet’s Got Talent.”

We’re posting the code for each independent team's games on the Experiments with Google website, where you can also find open-source examples that will help you get started with your own Morse-based apps. If you’re a developer, we hope these resources will inspire you to get involved with the community and make a difference by building your own accessibility projects.

Friendsgiving? More like #trendsgiving

2 months 4 weeks ago

Across America, people celebrate next week’s day of thanks with their own unique traditions, and many come to Search for help to pull off Turkey Day like a pro. (In fact, you can simply search “Thanksgiving” and find video tips from expert chefs on how to master mashed potatoes or ideas to elevate a pumpkin pie!)

But there’s a cornucopia of searches you can do, and we took a look at some of the top and trending ideas that people are gobbling up to hone their side dish skills and perfect their pie game.

Pardon me, but how do you plan to prep your turkey?

There are many ways to toast a turkey, but here are the preferred cooking methods across the U.S. this year. While the Eastern Seaboard and some of the Southwest is fond of frying, smoked birds are booming in nearly half the country. Hawaii joins New England in sticking to the classic roasted turkey.

Top turkey cooking methods in each state

Party fowl

As people gear up for one of the year’s biggest get-togethers for family and friends, questions arise about how to make sure that their fowl doesn’t flop and, this year, how to ensure that the bird they select is safe to eat. Here are some top turkey searches trending right now:

Let’s dish on sides

For many, Thanksgiving meals are more about the sweet and salty sides and the gravy train that goes along with them. But making a dinner that satisfies the dietary needs of all of your guests can be a challenge—and many of you are coming to search for ideas to tailor your menus accordingly. Here are a few insights around these diet-specific dish trends:

  • “Keto Thanksgiving” searches are hitting an all time high in 2018, with “keto Thanksgiving sides” up 70% YoY.

  • Vegan Thanksgiving” has the highest interest among diet-specific searches, more than double the search interest of “keto Thanksgiving” and “vegetarian Thanksgiving” searches.

  • “Gluten free Thanksgiving” is also on the rise, with searches for “gluten free thanksgiving sides” (+300% YoY), desserts (+100% YoY) and stuffing (+90% YoY) all trending up since last year.

Pie, in charts

Everyone has their own festive favorite when it comes to Thanksgiving Day dessert. Here’s a slice of the top pies people are searching for:


Many of these pie preferences can be regional, too. Here are the places where the top pies are poppin’ on Search.

No matter how you celebrate and give thanks, you can find all the ideas you need on Search, get to your friends and family quickly and safely with help from Google Maps, and get to gobbling up that grub.

May we GIF you a suggestion? Emojis and more on Gboard

3 months ago

We communicate in pictures more than ever before. Emoji, stickers, or GIFs often get your point across better than just words. Can you imagine celebrating a birthday without the cake emoji, or *life* without the Carlton GIF? Conversations would be so much more boring—and more misunderstood—without them.


For those of us who just can’t even without the perfect GIF ( … or emoji, or sticker), never fear, Gboard is here! On Gboard, you can search for stickers, emoji and GIFs, all at once. It also has a sticker store, regularly updated with stickers for people all over the world.


But with thousands of emoji and stickers, and an endless number of GIFs, it can sometimes take awhile to find the perfect way to say “I love you,” “hooray,” or anything else you’re trying to communicate.


Starting today for all Android users, Gboard will use AI to suggest GIFs, emoji and stickers to you related to your conversation. This makes it faster and easier to share your #feelings and your glowing personality with whoever you’re chatting with. Keep your eyes peeled for the “GIF” icon to appear in the top left corner of Gboard. Tap it, and you’ll see a selection of GIFs, emoji and stickers that Gboard thinks you might want to share.

So if you’re typing “Awesome!” Gboard will suggest this sticker:

Or if you type “I’m sleepy”, you’ll get this emoji:

To make sure these suggestions are private to you and take place as fast as possible, this feature is processed entirely on your device. You can read more about the benefits of on-device AI here.


This feature is initially available globally in English only. Over time, we’ll expand Gboard suggestions to more languages, and more types of content to help you do and say more right from your conversation. In the meantime, we’ll leave you with this:

Protecting what we love about the internet: our efforts to stop online piracy

3 months 1 week ago

The internet has enabled people worldwide to connect, create and distribute new works of art like never before. A key part of preserving this creative economy is ensuring creators and artists have a way to share and make money from their content—and preventing the flow of money to those who seek to pirate that content. Today, we're releasing our latest update on those efforts..

Our 2018 "How Google Fights Piracy" report explains the programs, policies, and technology we put in place to combat piracy online and ensure continued opportunities for creators around the world.

We invest significantly in the technology, tools and resources that prevent copyright infringement on our platforms. We also work with others across the industry on efforts to combat piracy. These efforts appear to be having an effect: around the world, online piracy has been decreasing, while spending on legitimate content is rising across content categories.

Here are a few of our findings from this year's Piracy report:

  • $3 billion+:The amount YouTube has paid to rights holders who have monetized use of their content in other videos through Content ID, our industry-leading rights management tool.
  • $100 million+: The amount we’ve invested in building Content ID, including staffing and computing resources.
  • $1.8 billion+:The amount YouTube paid to the music industry from October 2017 to September 2018 in advertising revenue alone
  • 3 billion+:The number of URLs that were removed from Search for infringing copyright since launching a submission tool for copyright owners and their agents.
  • 10 million+:The number of ads that were disapproved by Google in 2017 that were suspected of copyright infringement or that linked to infringing sites.

As we continue our work in the years ahead, five principles guide our substantial investments in fighting piracy:

Create more and better legitimate alternatives: Piracy often arises when it's difficult for consumers to access legitimate content. By developing products that make it easy for users to access legitimate content, like Google Play Music and YouTube, Google helps drive revenue for creative industries and give consumers choice.

Follow the money: As the vast majority of sites dedicated to online piracy are doing so to make money, one way to combat them is to cut off their supply. We prevent actors that engage in copyright infringement from using our ads and monetization systems and we enforce these policies rigorously.

Be efficient, effective, and scalable: We strive to implement anti-piracy solutions that work at scale. For example, as early as 2010, we began making substantial investments in streamlining the copyright removal process for search results. As a result, these improved procedures allow us to process copyright removal requests for search results at the rate of millions per week.

Guard against abuse: Some actors will make false copyright infringement claims in order to have content they don't want online taken down. We’re committed to detecting and rejecting bogus infringement allegations, such as removals for political or competitive reasons.

Provide transparency: We’re committed to providing transparency. In our Transparency Report, we disclose the number of requests we receive from copyright owners and governments to remove information from our services.

Today, our services are generating more revenue for creators and rights holders, connecting more people with the content they love, and doing more to fight back against online piracy than ever before. We’re proud of the progress this report represents. Through continued innovation and partnership, we’re committed to curtailing infringement by bad actors while empowering the creative communities who make many of the things we love about the internet today.

Election Day with Search

3 months 1 week ago

Today is Election Day—less commonly known as the first Tuesday after the first Monday of November—and people all across the country are heading to the polls to cast their votes. With many candidates, measures, and propositions on your ballot, Google tools are here to help you navigate the process, understand your choices, and view the results of races across the country.


Navigating the process

Whether you're registering to vote for the first time, voting absentee, or seeking directions to your local polling place, we can help you find the information you need to make your voice heard in this election. When you search for “how do I register to vote” or “how do I vote,” a box will appear on the results page with authoritative and easy-to-understand information about the deadlines, requirements, eligibility, and logistics of casting a ballot where you live. And if you aren't sure where to vote, a query for “where do I vote” will guide you to the right place.

Understanding the choices

To help you make knowledgeable decisions about your ballot, we’re making information about candidates and ballot measures readily available. If you search for any federal or gubernatorial candidate, a panel of information will appear on the results page. This will include candidate-authored statements about platforms and legislative priorities for all campaigns that have chosen to post them. Likewise, a query for any statewide ballot measure will render a panel of information and the full text for that initiative.

Viewing the outcomes

Once the polls have closed and the votes are being counted, you can come to Search to find minute-to-minute updates as the results begin to come in. A search for “Senate results” or “House results” on Election Day will give you a box with a real-time summary of each chamber, while searching for any congressional or gubernatorial contest will give you results for those specific races.

At Google, our mission is to make the world's information accessible and useful, and we hope these features help you participate in this election. So if you haven't already, go get your "I voted" sticker, and come back to Google when the results come in.


Green hair, don’t care: create emoji that look exactly like you on Gboard

3 months 2 weeks ago

There might be thousands of emoji, but for a lot of people, it’s hard to find one that looks and feels like *you*. Today, we’re introducing emoji style Mini stickers for Gboard, designed for those who may have stared into the eyes of emoji and not seen yourself staring back. These sticker versions of the emoji you use every day are customizable so you can make them look just like you. Have a beard and long gray curly hair? No problem. Nose piercing and baseball cap? We gotcha.

Three Mini flavors: Bold, Sweet, and Emoji

Minis use a combination of machine learning and artistry to create illustrated stickers based on your selfie. Mini stickers also come in two other styles: “bold,” for when you might be feeling a little extra, and “sweet,” for when you want a softer touch.

After you take a selfie, emoji Minis use Google’s machine learning algorithms, known as neural networks, to suggest a skin tone, hair style and accessories that you can fine tune. Then, you choose a color for your hair, facial hair or different types of head coverings and eyewear. Add freckles or wrinkles—a little or a lot—if you'd like. Design your Minis so they resemble what you look like in your eyes—or in your mind. 🤗

Customizable emoji Minis

With Mini emojis, redheads (and other hair types) won’t just get a single redheaded emoji, but instead a selection of redheaded options, including redheaded zombies 🧟, redheaded mages 🧙 and redheaded shruggies 🤷.


Start stickerising with your new, more YOU emojis! Emoji Minis start rolling out today in all Gboard languages and countries, on both iOS and Android.

Celebrate Halloween with Ghoul-gle

3 months 2 weeks ago

You know what they say: if you’ve got it, haunt it. Halloween is almost here and we want to make sure you’ve got what you need to celebrate with some help from Maps, Search and the Assistant.

Spookiest Spots

If you’re in the mood for a ghostly encounter, we’ve got you covered. Using historical Google Maps data, we’ve ranked 20 U.S. cities by their spook factor so you know exactly where to get your fill of restless spirits, haunted places, and inexplicable occurrences. Tap each link to see a list of some of the spookiest locations in your city, and check out the Street View imagery below to see what makes some of these places so spooktacular—if you dare 😱.

  1. New York

  2. Los Angeles

  3. Chicago

  4. Dallas

  5. Houston

  6. Washington D.C.

  7. San Francisco

  8. Atlanta

  9. Philadelphia

  10. Boston

  11. Seattle

  12. Phoenix

  13. Denver

  14. Orlando

  15. Minneapolis/St. Paul

  16. Detroit

  17. Portland

  18. Charlotte

  19. Sacramento

  20. Cleveland


Last-minute tips to get festive with your Google Assistant

Forget to pick up candy for trick-or-treaters? Still haven’t had a chance to get pumpkins to carve? Out of creative ideas on what to wear?


Whether you’re seeking last-minute costume inspiration, creepy sounds for your spooky soiree or monster facts to stump your friends and family, your Google Assistant is here to help just in the nick of time!  


Start by saying “Hey Google …”

  • “What should I be for Halloween?” (Take a guided quiz and let the Assistant help you pick out the perfect, unexpected costume.)

  • “Get directions to the nearest pumpkin patch.”

  • “Add Halloween candy to my shopping list.”

  • “Trick or treat.” (Enjoy a spooky experience with sound effects and guest appearances from famous monsters.)

  • “Share facts about monsters.” (Spoiler alert: did you know that people accused of witchcraft also found themselves accused of being werewolves?)

  • “What does a werewolf sound like?”

  • “What does a ghost sound like?”

  • “Share facts about monsters?”


Pretty up some pumpkins

You might be carving out some time over the next day to create a gourd-eous masterpiece for your mantle or front porch. Here are some of the top pumpkin carving searches on Google Images to give you some ideas and how-to’s for a contemporary take on this classic Halloween decor:

A massive Doodle duel

Get your game on with our first-ever multiplayer, interactive Google Doodle. Host a session of “The Great Ghoul Duel” with up to seven friends and family via a custom invitation link or put your ghostly gaming powers to the test by competing with randomized players around the globe. Your goal is to collect as many spirit flames for your team as possible and bring them to home base before time expires. But BEWARE!, opposing teams can swipe your flames—and as a team collects more flames, their powers get stronger, including speed boosts, night vision and much more. Best of luck against your frightening foes!


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